Millionaire Advice on a Bank Receipt
Technical hacks and glitches are so 90s and early 00s. You can’t win that way anymore. I really love that Buzzfeed has built a process to assess the quality of their posts —- so they can build more content like that.
The internet can be really beautiful if you treat it as a learning tool.
Below every post you see this bar:
This is good for writers because the “visits to retweet” ratio may not be enough to be actionable on. The real questions —- Why did your audience like it? What about the content do they connect with? How do we build a process to streamline decision making?
If Buzzfeed ever got a post to go viral, and they have a high LOL score. They’ll know why.
"Contact CEO" —- An interesting play for small-scale startups.
I never did well in school, because I essentially did only what I wanted to do. If I didn’t feel like I wasn’t learning, I wouldn’t study it. It became more of a challenge in spending the least amount of time to pass.
After some trial and error, I’ve found most success going through countless exam-like examples across several tutors the day before. Any subject, at any level, from scratch, would take me maybe 6hrs to get a C, 12hrs for a B, and 36hrs for an A. At $20/hr, the associated costs became $240 for a C grade and $720 for an A grade. Which isn’t bad, considering you save on the useless class time.
Essays were a bit more tricky. I thought about building an algorithm that auto-paraphrases, but after some reflection, I’ve realized that outsourcing would’ve been best.
Typically hiring local professional essay writers would cost anywhere between $300-800 per essay. Well those were my rates when I cheated for other young souls…. Regardless, not many could afford this, especially when some essays don’t necessarily have a material impact on your average. To do this on the cheap, while maintaining quality just takes a little creativity.
Step 1. Do research and plagiarize other people’s ideas in a different language.
Step 2. Get an online human translator to translate.
Step 3. Laugh all the way to the bank.
Typically this brings your budget down to $20-80/essay. Which a reasonable ROI.
Ads get served to people who are likely to click, first. Performance will inevitably dip. If your ads won’t pass the ‘clicky’ people, they definitely won’t get through the ‘non-clicky’ ones.
These spammers are getting clever! Wow!
Mobile is definitely the new play for marketing. I’m really surprised that the lag between US bound strategies and India ones has almost diminished to a month — Tops.
It’s still amateur hour because the accounts are too fresh to be credible:
Quick google on the number and you get this:
Math Quiz: What do these graphs have in common?
Answer: A defined peak.
When things peak — think about dropping the campaign. Monitor the slope. The interesting thing about Facebook’s Algorithm is that things don’t get better in time. There’s no hidden magic and that high frequency score that ad agencies talk about on the internet is bullshit. That’s only going to waste your money.
If you don’t want to drop the campaign, you can always inject it with new ads / strategies (you can see exactly when things picked up again):
Plan Pricing -> Free trial -> Email / Pass / etc -> Credit Card Ask -> If you drop off here, you get the email below saying JK ON THE CREDIT CARD -> User gets back into the flow.
This email is fucking awesome.
Saw this in Chicago, thought I would share:
It’s hard to see in the dark, it’s actually Sprint ad, on top of a T-mobile store. Imagine going to work and seeing that every day!
I really love the subtle language change here.
Sale: “I’m phasing an old product out”
Temporary Price Cut: “I’m going up in price later”
So good! If it makes sense, update your “SALE” language on your own products.
Do people think you’re accepted nowhere? Here’s how to change that:
Was definitely super innovative at the time. Bravo.
They pulled a dropbox! And their delivery is via email. Noice!
It’s amateur hour because they have a link that takes you to a page to email people… Should be “Fwd this message to your friends”, rather than adding steps in the funnel. Just sayin.
I’m sick, so obviously all my thoughts revolve around prevention and prediction. Just found this gem totally unrelated to Marketing in general:
You can explore your area as well. Pretty neat project.
I have a lot of family that are from a dot-on-the-map. A prime minster (PM) there won by fluke and his next election was nearing. People voted mostly based on race and he was the clear minority. Sterilizing racism takes decades through education so that’s out. Platform won’t play a significant role either.
So how did he win?
He changed the immigration policy.
If you change the rules, you change the game. Big game marketing is about this. Growth hacking is about this.