*YAWN* Amateur Hour.

God is within definition.

Ask the right questions and get actionable answers. Add automation. A|B testing is for children, no one has time for that.

Dump Multivariate tests into machine learning algorithms, and keep laughing. 

Amateurs. 

Maybe start with a library based off of: http://www.csie.ntu.edu.tw/~cjlin/papers/liblinear.pdf