How to Improve Facebook Ad ROI

Math Quiz: What do these graphs have in common?

Answer: A defined peak.

When things peak – think about dropping the campaign. Monitor the slope. The interesting thing about Facebook’s Algorithm is that things don’t get better in time. There’s no hidden magic and that high frequency score that ad agencies talk about on the internet is bullshit. That’s only going to waste your money. 

If you don’t want to drop the campaign, you can always inject it with new ads / strategies (you can see exactly when things picked up again):