Facebook Ads Gotcha
Ads get served to people who are likely to click, first. Performance will inevitably dip. If your ads won’t pass the ‘clicky’ people, they definitely won’t get through the 'non-clicky’ ones.
Ads get served to people who are likely to click, first. Performance will inevitably dip. If your ads won’t pass the ‘clicky’ people, they definitely won’t get through the 'non-clicky’ ones.